The Power of Teamwork
How Marketing and People Teams Can Work Together
Your story — who you are and what you stand for — should be the backbone of your branding strategy, especially today when both candidates and customers evaluate organizations on more than just product offerings. Putting your marketing and talent acquisition teams’ efforts toward a single strategy makes branding twice as effective and half as expensive. Use this guide to learn how to develop a strong working relationship and create a collaborative brand strategy.
What You'll Learn
- Why marketing and people teams should join forces on brand strategy
- The opportune time to work together to attract candidates and consumers
- Five essential tips for successful collaboration
- BONUS: Four strategic planning worksheets to get started