Your Content Creation Playbook
A compelling employer brand is non-negotiable
Yet, one of tech companies' most cited challenges is a lack of employer brand recognition. In today's hyper-competitive recruiting landscape, you must proactively tell your story through content to drive inbound candidates.
In this guide, we'll walk you through our process of building content which has helped thousands of tech companies amplify their employer brands and make tens of thousands of hires in the process.
What You'll Learn
- How to segment your audience.
- Steps to create the best content.
- Ways to promote your content.
- Approaches to measuring the impact of your content.